• Lead the planning and development of digital marketing strategies covering all disciplines including Social Media, SEO/SEM/PPC, Website, Mobile, Content, ensuring digital objectives are met and integrated with overall marketing strategy.
• Design and implementing marketing plan for each period. Monitor and tracking Marketing budget.
• Capable of managing vendor in crating digital assets, copy, and uploading/publishing content.
• Manage multiple social media platforms (Facebook, LinkedIn, Instagram, Zalo).
• Maintains the GSI Group's brand identity standards and ensures ongoing brand awareness and consistency in digital assets.
• Collaborate with internal and external stakeholders to ensure successful execution of digital marketing strategies.
• Meeting with Potential digital media partners (and also for maintaining a good relation with them); and also communicate and manage the local agencies to implement digital strategy, in order to allocating digital marketing in effective media.
• Lead generation through both traditional media buying and content creation.
• Liase with relating departments to establish requirements for marketing campaigns and manage programs.
• Continuously search for new opportunities, monitor the market trends, and propose the ideas to grow the digital / online business for company.
• Perform other tasks related to Digital Marketing as assigned by Business Development Director.